Accomplish Your Writing and Publishing Dreams with Tolulope Popoola

What publishers actually look for beyond “good writing”

It is true; having brilliant prose isn’t enough to get published. After all those hours perfecting your sentences and agonizing over word choices, this feels like a betrayal. But understanding what publishers really want will actually make you a stronger writer and give you a much better shot at getting that yes.

Why professionals should turn their expertise into books

A book doesn’t just establish your expertise: it creates opportunities that didn’t exist before. Speaking engagements, consulting offers, media interviews, and partnership proposals all become significantly easier to secure when you have a published work to point to.

The business side of self-publishing for nonfiction authors

Most nonfiction writers dive into self publishing thinking it’s just about getting their expertise out there. But if you want to make real money and build a sustainable career, you need to think like a business owner, not just an author.

New writers: how to build a writing routine that sticks

When you decided you were going to take your writing seriously, you probably tried to start a writing routine. Maybe you lasted a week. Maybe two weeks if you were really motivated. Then life happened, you missed a day, felt guilty, and gave up entirely.

Self-publishing vs traditional publishing: which is better for your first book?

So you’ve finally finished your manuscript – congratulations – that’s already a huge achievement! Now you’re staring at the big question: should you go the traditional publishing route or take the self publishing plunge? I get asked this question all the time in my writing coach sessions, and honestly, there’s no one-size-fits-all answer. It really depends on your goals, your budget, your timeline, and your tolerance for uncertainty and hard work.

How self-publishing empowers writers (and what you need to know to succeed)

There has never been a better time to be a writer, especially a self-published one. Gone are the days when your only path to becoming a published author involved years of rejection letters, hunting for literary agents, and hoping a traditional publisher would take a chance on your work.

How to navigate the process and realities of finding a literary agent

Finding a literary agent requires patience, strategic thinking, and thick skin. The process can feel arbitrary and unfair, and honestly, sometimes it is. But understanding how it works gives you the best possible chance of success.

Finished your first draft? Why you’re not yet ready to publish.

You’ve just typed those magical words: “The End” on your manuscript. The relief is palpable, the champagne is chilled, and you’re already mentally crafting your author bio. But hold on there, future bestselling novelist. Before you start querying agents or researching self publishing platforms, let’s have an honest conversation about whether your manuscript is truly ready to meet the world.

New writer? What genre are you writing?

Genre can feel like a mysterious box you’re supposed to fit your story into. But think about it like a helpful roadmap that tells readers what kind of journey they’re about to embark on.

What is an author platform and how to build one

An author platform is your ability to reach and sell books to people because of who you are or who you can reach. It’s not just about having a fancy website or thousands of Instagram followers: it’s about building genuine connections with readers who actually care about your work.